KNOW WHERE YOU’RE GOING
If you know what your goals are as an author, what type of books you want to write – then your next step is to have a purpose for your writing. When you clarify the differences between goals and purposes your writing adventure becomes easier.
Are you interested in entertaining your reading public, informing them, inspiring or helping them in some way? Answering these questions will not only make the writing process easier but show what the intention is behind the writing. And when you know this – you will be able to zero-in on your reasons for writing and what your purpose is.
When it comes time to create your book marketing campaign and do the promotion needed for successful book launches… knowing your purposes for writing will impact the success of your marketing and any media interviews you do.
Why is that?
With a background in Strategic Planning, PR, Marketing Platforms, Training Manuals, Radio Publicity for authors, I saw first-hand how the public responds to those who have a strong purpose for their books vs. those who have more emphasis on selling their books while being interviewed.
It turns out that both host and listening audience tend to respond more favorably to those who don’t appear too commercial but come across as more purpose-driven: wanting their books to empower others in some way. And yes, entertain them also!
Even non-fiction how-to books receive more attention when there is a human element built into the way the author describes his book on-air or off.
There is much to know about successful book marketing in today’s world, and which applications will work best for each author…but answering the above philosophic question first… regarding why one writes, or writes a particular type of book …lays a strong foundation for the author so that when it comes time to apply the physical applications of promotion, he finds it much easier. As marketing strategies are then easier to create – and more powerful – when there is purpose behind the writing.
Barbara Miller
barbara@strategicsolutions.site